UNDERSTAND WHAT YOU ARE MARKETING
It may sound obvious but in order to market anything successfully you really need to know about the benefits it confers – what can it do for them? How does it do it? Does it already have a track record of success? You need to be appealing!
GIVE THE BUYER WHAT THEY WANT
Do your research – pick 3 or 4 typical job adverts for the sort of role you are looking for. Make a list of common key requirements, technical skills, key words and then make sure those things appear on the first page of your CV i.e. prioritise information
KEEP CONTENT RELEVANT – DON’T DILUTE EXPERTISE
Many people have ‘more than one string to their bow’. Keep your CV focussed on items relevant to the target job.
CONCENTRATE ON ACHIEVEMENTS NOT RESPONSIBILITIES
This means listing things you have done – not regurgitating your job description! Quantify Achievements where possible – Numbers really do say so much. Don’t be afraid to use them where appropriate e.g. packed 40 items per day exceeding daily and weekly targets….is much better than ‘packed numerous items’.
WRITE MORE THAN 1 CV TO TARGET DIFFERENT MARKETS/ HIGHLIGHT AREAS OF EXPERTISE
You can write/use as many marketing documents as you like. Sometimes isolating different career objectives and maximising the content, on 2 pages, to be exactly what the reader wants
In third person, past tense, use positive language, be concise (2 pages max normally). Use white space and headings for impact.
REVIEW YOUR CV REGULARLY
Always consider your CV as a ‘work in progress’ document – it will evolve and once you have a good CV you will want to keep it up to date. By refreshing your CV regularly (with agencies etc) you will continue appearing in searches.
ASK FOR OPINION OF TRUSTED CONTACTS
Sometimes we get a bit ‘word blind’ when writing our own CV. A proof reader may spot unexplained jargon or recognise something you have left you.
CHECK GRAMMAR AND SPELLINGS
Spotting errors is a quick and easy way of weeding out weaker candidates when faced with a mountain of CVs to read.
MAKE THE MOST OF ADDITIONAL INFORMATION – INTERESTS, LANGUAGES ETC.